Client
SOUP Agency
Total users
30+
HQ
Sydney, Australia
Customer since
2025
Previous solution
Multiple systems (another password manager + shared authenticator)
SOUP Agency is a digital marketing agency located in the heart of Sydney, delivering Paid Media, SEO, Email Marketing, Website Development, and Strategic Marketing Planning services. Their success is built on understanding each client’s needs and delivering practical, results-driven solutions that help businesses grow.
Challenges
Fragmented access management
Before Passwd, SOUP Agency was using a combination of a separate password manager and a shared authenticator app. With passwords and 2FA split across multiple systems, the team had to switch between tools, which increased administrative effort and daily friction.
Inefficient onboarding & offboarding
As new employees joined and others moved on, provisioning access and managing credentials manually became cumbersome and inconsistent.
Lack of central visibility and control
The distributed setup made it difficult to maintain clear visibility over access levels and to enforce consistent security practices across the team.
Solution
After evaluating options including LastPass and NordPass, SOUP Agency selected Passwd due to its:
Ease of use
The straightforward interface and setup made adoption simple for admins and team members alike.
Seamless Google Workspace integration
Native sync with Google Workspace users and groups aligned perfectly with their existing environment.
One unified platform for passwords and 2FA
Eliminated the need to manage separate systems, reducing complexity and risk.
Flexible permission control
Ability to tailor access by roles and responsibilities improved security without compromising usability.
Implementation
Deployment was smooth and trouble-free. Because Passwd integrates directly with Google Workspace, new users can be onboarded simply by installing the browser extension or accessing the app, without manual invites or back-and-forth setup. Passwd setup instructions are now included in SOUP Agency’s onboarding emails, ensuring new team members can access all necessary tools from day one.
Results
Since adopting Passwd, SOUP Agency has:
SOUP Agency continues to use Passwd as their primary solution for secure, centralized credential and authentication management, empowering their team to work more efficiently and securely as they grow.